It seems to be no secret that the sales of the Apple iPhone 5c aren't meeting Apple's expectations. I'm guessing that this is at least in part because many people don't want to be seen using a phone which is clearly the cheaper of the two phones in Apple's lineup. Apple's approach has always been to offer last year's iPhone as the budget option for those who want a new iPhone. Buyers who have bought last year's model have always been able to at least maintain the pretence that they haven't bought the cheap option - after all they're using a phone which was once Apple's flagship model - "I may be using last year's model but for all you know I may have had it for a while". This is particularly true during the 3/3gs and 4/4s transitions. However current potential iPhone buyers are faced with the choice of buying either a brightly coloured phone which is obviously the budget choice or paying a relatively small premium to buy this year's top model. It's no surprise that so many skip the 5c and go straight to the 5s.
